Who We Are


The Creators of the Game of Life

Meet the monster behind the legendary drinking game that's taken the world (well, at least our world) by storm – "Game of Life." Born out of a spirit of camaraderie and a love for a good time, our journey began a few years ago when we decided to turn ordinary gatherings into unforgettable adventures.

The Origin Story

It all started with a simple idea: why not make every drink a little more exciting? Armed with creativity and a thirst for fun, we introduced the world to the "Game of Life." What seemed like a casual drinking game quickly transformed into an everlasting commitment. Once you're in, you're in – there's no going back.

The Game That Never Ends

The rules are straightforward yet brilliantly entertaining. The essence of "Game of Life" lies in marking your drink with something that didn't come with it originally. From stickers on beer bottles to reversed can tabs, the possibilities are endless. Fail to mark your drink, and you risk being called out by a vigilant friend, forcing you to down your drink on the spot. But beware, false accusations come with consequences – three sips of your own.

The Legacy

What started as a quirky pastime among friends has since spread like wildfire. Friend groups far and wide have adopted the "Game of Life" as their own, making it an integral part of their gatherings. It's more than just a drinking game; it's a shared experience, a conversation starter, and a source of endless laughter.

Our Kir-Limit

We abide by a "kir-limit" – a 13% alcohol threshold – ensuring that the game remains enjoyable and safe. Responsible drinking is always a priority, and we encourage everyone to know their limits.

Join the Fun

"Game of Life" isn't just a game; it's a way of life. It's about friends coming together, creating unforgettable memories, and celebrating the moments that matter. So, whether you're an old-timer who's been playing since the beginning or a newcomer eager to experience the thrill, there's always a spot at our table for you.

Our Mission


At "Game of Life," our mission is simple: to spread joy, laughter, and lasting memories through the art of shared experiences. We believe in the power of friendship, the thrill of adventure, and the importance of cherishing the moments that make life truly extraordinary. Through our unique drinking game, we aim to:

  1. Foster Connection: We bring people together, encouraging them to bond over shared challenges, laughter, and the thrill of the game.

  2. Create Lasting Memories: We believe that life is made up of moments, and we strive to make those moments unforgettable.

  3. Promote Responsibility: While we love a good time, we're committed to responsible drinking, ensuring that everyone can enjoy themselves safely.

  4. Embrace Creativity: "Game of Life" celebrates creativity and thinking outside the box, encouraging players to mark their drinks in imaginative ways.

  5. Expand the Community: We welcome all who want to join in the fun, expanding our community and sharing the joy with new friends.

Our Approach


Our approach to achieving our mission is built on a foundation of inclusivity, creativity, and responsible enjoyment. Here's how we bring our mission to life:

  1. Inclusivity: "Game of Life" is for everyone. We embrace diversity and welcome players from all walks of life, making sure that our game is a place where everyone feels valued and accepted.

  2. Creativity: We encourage players to let their imaginations run wild when marking their drinks. From unique stickers to unconventional can tab orientations, we celebrate creative expression.

  3. Safety First: While we love a good challenge, we prioritize responsible drinking. We remind players to know their limits, and we have a set "kir-limit" of 13% alcohol to ensure that the game remains enjoyable and safe.

  4. Community Building: We believe that the "Game of Life" community is at the heart of our success. We actively engage with players, share stories, and create opportunities for friends to connect both online and offline.

  5. Adaptability: We're always open to feedback and evolution. As the game spreads to different friend groups, we adapt to new ideas and trends while staying true to the game's core spirit.


At "Game of Life," we're not just playing a game; we're crafting experiences, building connections, and spreading the joy of friendship. Join us on this extraordinary journey, and let's continue to make memories that will last a lifetime. Cheers to the game that never ends!

Get in Touch


Have a story to share? Want to learn more about the "Game of Life"? Get in touch with us at ceo@gol.nu, and let's keep the fun rolling!

Join us in raising a glass (properly marked, of course) to good times, great friends, and the everlasting legacy of the "Game of Life." Cheers!

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